Archive | November, 2009

Bum Marketing For the Lazy Affiliate

Bum Marketing For the Lazy Affiliate

While it’s not exactly proven where the term “bum marketing” came from, one thing we know for sure is that tons of affiliate marketers – both new and experienced – use bum marketing methods to generate free, targeted traffic to their advertisers for hard, cold cash.

With regards to making money with affiliate marketing, bum marketing is essentially the technique of utilizing free resources to get organic search engine placement and backlinks pointing to the product you are promoting. Bum marketing is not as effective in high competition niches, but if you get a little bit more specific with your keywords it shouldn’t be too hard to gain that number one spot on Google for a handful of your primary keywords.

Article marketing is probably the most talked about method of bum marketing. Websites, such as EzineArticles.com, provide publishers with a 100% free platform to post niche articles. The real power comes in the ability to add links in what’s known as a resource or author box. This has two benefits to the everyday affiliate marketer:

  1. Article directories tend to have a high page rank, which means that if your content is optimized correctly with keywords, your articles have a good chance of gaining top spot in the search engines. Top spot equals tons of free traffic to that page.
  2. Because of the link in your resource box, article directories also provide a means to building high ranking, one-way links which point to your website or affiliate offer. This means a better ranking for your site, and a potential for it to have a first page ranking as well.

It’s definitely not unheard of for someone to have the top two spots on Google for a particular keyword, one being their website and the other being a related article which points to their website. Creating this occurrence across multiple targeted keywords is how successful affiliate marketers take full advantage of organic search engine placement and how it directly relates to bum marketing.

Bum marketing is not immediate, and despite popular belief, it requires a fair amount of planning and patience to effectively get the most out of it. Ask any affiliate marketer and they will tell you the same thing: it takes patience and versatility to survive in this business. Bum marketers know this first hand.

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Affiliate Marketing Through Social Media Outlets

Affiliate Marketing Through Social Media Outlets

Today, social media and social networking is the name of the game. People want to connect, they want streamlined information and they want it as quick and convenient as possible. The nature of social media causes events and information to spread at an extremely fast rate, and in the last few years this has created a huge opportunity for affiliate marketers to cash in on the self-sustained power of social networking influence among the buying public.

There are several different social media outlets which you can leverage to promote and profit from affiliate offers. It is important to note that each of these social networks have unique features which set them apart from each other. Equally enough, they also have similarities such as creating profiles; adding friends and private messaging/message board functions.

Below is a list of the most popular social networks and how affiliates use them to generate traffic:

  • Twitter – Probably the most popular and profitable social networking platform available for affiliate marketers. Having a tightly knit network of followers, sometimes across multiple Twitter accounts, can generate massive leads when used correctly. As an affiliate marketer you can blast useful links via your Twitter account to your followers, who will then click the link and hopefully head to the affiliate offer page.
  • Facebook – In a very close second place, Facebook is used by affiliate marketers to create networks focused around a particular niche or interest. With the ability to create groups and even promote events, Facebook has a lot more options, but also requires a bit more work to get the traffic heading in the right direction. Once mastered, it can be quite lucrative.
  • Forums – While some wouldn’t consider forums to be social networks, I beg to differ. In actuality, they are the original social network. Becoming and authority in a niche related forum can bring laser-targeted traffic to your links; which would typically be placed in the “signature” or footer of your individual publically viewed profile and threads.

While many top earning affiliate marketers will stick to more immediate methods of generating traffic, such as Google Adwords, The risks with social media marketing are much less harmful. By integrated social networking into your affiliate promotions, you will be up to date and on point with the latest and greatest source of traffic and prospective leads. Be patient and it will pay off.

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Affiliate Marketing: Easy Online Business?

Affiliate Marketing: Easy Online Business?

There’s quite a misconception within the online communities that affiliate marketing is easy.  But underneath all of the hype and sales pages, one can quickly be misguided as to what skills are required to make a feasible full-time income from affiliate marketing commissions.  The fact of the matter is that to make any online business work, regardless of the monetization method, you need to have a fundamental understanding of general business, marketing and customer service models.

There are many benefits surrounding the affiliate marketing business model.  While regular brick and mortar businesses require commercial space, liability insurance and employees, running an affiliate marketing business can be accomplished from the comfort of your home; providing you have web hosting, a reliable merchant account such as Paypal and a high speed internet connection.

Because affiliate marketing is based on promoting other peoples products, you don’t have the added stress of creating your own market-busting product or service.  A great affiliate program will have all of the tools you need to start promoting; including banners, sales copy, website templates and even fully tested email and Google ad campaigns – keywords included.

To reach super star affiliate status, conversions is the name of the game.  You start by sending traffic to your website or landing page that is promoting the particular affiliate offer.  If your content is fully optimized and relevant, sending targeted traffic to that page will result in more clicks on your affiliate banners and text links.  From there, if the affiliate offer itself has a high quality landing page you can count on getting a healthy conversion rate between click throughs and those who actual purchase the product or complete the offer.  A 5% – 10% CR is considered by many to be lucrative.

At the end of the day, affiliate marketing is not easy.  Everyday more and more people are chasing their tail in circles trying to be successful with affiliate marketing, and everyday more and more people are failing.  Just like any other business, you have to put in your time, learn from your mistakes and continue to educate yourself.  Nothing can guarantee success, but you can definitely increase your odds.

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