Tag Archive | "Affiliate Marketing"

Why Affiliate Marketing Crushes Offline Business Models

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Why Affiliate Marketing Crushes Offline Business Models


If 15 years ago you were told that one day people would be sitting on their computers, selling other peoples products and making hundreds of thousands of dollars per year – you would have responded in disbelief.  The fact of the matter is that affiliate marketing has quickly become one of the most profitable business models in the history of business.  And with the rise of affiliate marketing related membership courses, tutorials and training products available, generating a better than full time income from affiliate marketing commissions can easily be accomplished in 12 months.
To better understand the benefits of affiliate marketing compared to most traditional offline business models; let’s take a look at some of the reasons why people are choosing the affiliate marketing path:

  • Compared to offline business, affiliate marketing businesses require almost zero overhead.  One can operate a successful affiliate marketing set up with a lap top, printer, phone line, Paypal account and registered business name.  Setting up a home office is an easy task, and often requires very little investment to create a productive environment.  No liability insurance, commercial lease of employees required.
  • Affiliate marketing doesn’t require you to maintain a stock of products.  Not having to store physical products translates into ridding your business of pesky fees involved with leasing storage space, man hours to log the inventory and associated shipping costs.
  • You are not tied to one single market.  While many can argue that you can have several offline businesses in various markets, the odds that one person can effectively manage those businesses is highly unlikely; their expenses would be through the roof!  With affiliate marketing you can hop from niche to niche, test the waters, accumulate statistical data and launch your “store front” for free.  The only cost is time and maybe a few domain names.

It doesn’t take a mathematician to convince someone of the many benefits presented with affiliate marketing.  If you have the desire to quit your job, work for yourself, spend more time with your family and ultimately live a more fulfilling life – than affiliate marketing might be what you’ve been looking for!  Just keep in mind that making things “work” will take time, sweat, money and sleepless nights, but the rewards are plentiful if you stick with it.

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How To Build a Profitable Affiliate Website

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How To Build a Profitable Affiliate Website


In the affiliate marketing industry, it’s imperative that you have good website as a base of operations.  The goal is to build something that people will want to visit.  Your success is based on the amount of people you can drive to the site so creating something that is well thought out will be advantageous to you.  Here we have laid out some of the most important factors to consider when staring an affiliate marketing website.

The very first step is to decide what the subject of your site is going to be.  It is a good idea to choose areas that you are interested in, to ensure that you stay motivated to maintain it.  For example, if you are a movie buff, consider a website focusing on movies, reviews and paraphernalia.  Once you have decided on a topic, start researching affiliate offers revolving around movie tickets, DVD’s, Blu-ray or electronics.  Try to choose campaigns that are directly related to the subject of you site and avoid ones that have no obvious link.

On the same token, ensure that you content is relevant to the subject.  Visitors to your site will lose faith in your authority on movies if you are posting content about kittens.  Keep you content as current as possible.  This may mean posting new content often, even once or twice a week.  By updating your content, you are ensuring that your visitors keep coming back for new information. 

Also, make sure that you are optimizing the search engines by using keywords related to your topic. This ensures that the search engines recognize your website when someone enters a specific search term.  The more new content you can add that has current keywords in it, the faster your page will rank.  Of course the goal is to have your site rank on the first page of the search engine results.  In addition, be aware that not only do search engines like audio and video, but so will your visitors.  So try to include audio and video posts.

In order to satisfy your visitors, make certain that you are hosting your site with a reliable source.  Unreliable hosting will frustrate visitors and prevent them from returning.  Similarly, keep your site clean and easy to navigate.  Although it may be tempting, refrain from overloading the site with too many affiliate marketing campaigns.  This is overwhelming to the visitor and again decreases your authority.

A great looking, easy to navigate website will exponentially increase your traffic.  By increasing the traffic to your site, you are encouraging people to click through your affiliate marketing campaigns..  Remember that visitors are most likely to trust you and your site when you are the authority on one topic and your site is designed with their convenience in mind.

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Bum Marketing For the Lazy Affiliate

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Bum Marketing For the Lazy Affiliate


While it’s not exactly proven where the term “bum marketing” came from, one thing we know for sure is that tons of affiliate marketers – both new and experienced – use bum marketing methods to generate free, targeted traffic to their advertisers for hard, cold cash.

With regards to making money with affiliate marketing, bum marketing is essentially the technique of utilizing free resources to get organic search engine placement and backlinks pointing to the product you are promoting. Bum marketing is not as effective in high competition niches, but if you get a little bit more specific with your keywords it shouldn’t be too hard to gain that number one spot on Google for a handful of your primary keywords.

Article marketing is probably the most talked about method of bum marketing. Websites, such as EzineArticles.com, provide publishers with a 100% free platform to post niche articles. The real power comes in the ability to add links in what’s known as a resource or author box. This has two benefits to the everyday affiliate marketer:

  1. Article directories tend to have a high page rank, which means that if your content is optimized correctly with keywords, your articles have a good chance of gaining top spot in the search engines. Top spot equals tons of free traffic to that page.
  2. Because of the link in your resource box, article directories also provide a means to building high ranking, one-way links which point to your website or affiliate offer. This means a better ranking for your site, and a potential for it to have a first page ranking as well.

It’s definitely not unheard of for someone to have the top two spots on Google for a particular keyword, one being their website and the other being a related article which points to their website. Creating this occurrence across multiple targeted keywords is how successful affiliate marketers take full advantage of organic search engine placement and how it directly relates to bum marketing.

Bum marketing is not immediate, and despite popular belief, it requires a fair amount of planning and patience to effectively get the most out of it. Ask any affiliate marketer and they will tell you the same thing: it takes patience and versatility to survive in this business. Bum marketers know this first hand.

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Affiliate Marketing Through Social Media Outlets

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Affiliate Marketing Through Social Media Outlets


Today, social media and social networking is the name of the game. People want to connect, they want streamlined information and they want it as quick and convenient as possible. The nature of social media causes events and information to spread at an extremely fast rate, and in the last few years this has created a huge opportunity for affiliate marketers to cash in on the self-sustained power of social networking influence among the buying public.

There are several different social media outlets which you can leverage to promote and profit from affiliate offers. It is important to note that each of these social networks have unique features which set them apart from each other. Equally enough, they also have similarities such as creating profiles; adding friends and private messaging/message board functions.

Below is a list of the most popular social networks and how affiliates use them to generate traffic:

  • Twitter – Probably the most popular and profitable social networking platform available for affiliate marketers. Having a tightly knit network of followers, sometimes across multiple Twitter accounts, can generate massive leads when used correctly. As an affiliate marketer you can blast useful links via your Twitter account to your followers, who will then click the link and hopefully head to the affiliate offer page.
  • Facebook – In a very close second place, Facebook is used by affiliate marketers to create networks focused around a particular niche or interest. With the ability to create groups and even promote events, Facebook has a lot more options, but also requires a bit more work to get the traffic heading in the right direction. Once mastered, it can be quite lucrative.
  • Forums – While some wouldn’t consider forums to be social networks, I beg to differ. In actuality, they are the original social network. Becoming and authority in a niche related forum can bring laser-targeted traffic to your links; which would typically be placed in the “signature” or footer of your individual publically viewed profile and threads.

While many top earning affiliate marketers will stick to more immediate methods of generating traffic, such as Google Adwords, The risks with social media marketing are much less harmful. By integrated social networking into your affiliate promotions, you will be up to date and on point with the latest and greatest source of traffic and prospective leads. Be patient and it will pay off.

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Affiliate Marketing: Easy Online Business?

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Affiliate Marketing: Easy Online Business?


There’s quite a misconception within the online communities that affiliate marketing is easy.  But underneath all of the hype and sales pages, one can quickly be misguided as to what skills are required to make a feasible full-time income from affiliate marketing commissions.  The fact of the matter is that to make any online business work, regardless of the monetization method, you need to have a fundamental understanding of general business, marketing and customer service models.

There are many benefits surrounding the affiliate marketing business model.  While regular brick and mortar businesses require commercial space, liability insurance and employees, running an affiliate marketing business can be accomplished from the comfort of your home; providing you have web hosting, a reliable merchant account such as Paypal and a high speed internet connection.

Because affiliate marketing is based on promoting other peoples products, you don’t have the added stress of creating your own market-busting product or service.  A great affiliate program will have all of the tools you need to start promoting; including banners, sales copy, website templates and even fully tested email and Google ad campaigns – keywords included.

To reach super star affiliate status, conversions is the name of the game.  You start by sending traffic to your website or landing page that is promoting the particular affiliate offer.  If your content is fully optimized and relevant, sending targeted traffic to that page will result in more clicks on your affiliate banners and text links.  From there, if the affiliate offer itself has a high quality landing page you can count on getting a healthy conversion rate between click throughs and those who actual purchase the product or complete the offer.  A 5% – 10% CR is considered by many to be lucrative.

At the end of the day, affiliate marketing is not easy.  Everyday more and more people are chasing their tail in circles trying to be successful with affiliate marketing, and everyday more and more people are failing.  Just like any other business, you have to put in your time, learn from your mistakes and continue to educate yourself.  Nothing can guarantee success, but you can definitely increase your odds.

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Website Optimization Through Affiliate Marketing

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Website Optimization Through Affiliate Marketing


There will be so many considerations you have to make before stepping up on website optimization. Most people say that content is the most important thing that keeps the Internet alive and it is probably true but only to a certain extent. The reality is content alone will not guarantee that a website’s potentials will be fully maximized. There are other things you need to do to optimize your site and harvest a great volume of traffic to achieve commercial success.

There are many things involved in the process of making your site more visible to Internet users but the first thing you’ll need to ensure is that your website hosting platform allows you the use of Google AdSense. This is a very powerful tool that gives you the opportunity to earn money just by having your site alone. Using it needs you to register for a Google account and supply details of such account to your domain. Once you have entered all the necessary information, Google will automatically fill your site with ads relevant to the type of business you have. Each time a user clicks on any of those ads, you will get a commission which could be anything from a few cents up to a few dollars. While this sounds too little an amount, that money can add up to a nice amount if there is considerable traffic to the site. This is why you wouldn’t want to miss taking advantage of this before concentrating on optimizing your site. Before getting all those visitors, you’re going to need something else with which to maximize your profit and this tool is a perfect example.

There’s actually more ways than one that a link on your website can earn you profit. If these links are to affiliate sites, there is a high possibility that you also gain revenue out of affiliate sales. This is why it is highly recommendable for you to get affiliate accounts first before embarking on any website optimization efforts. Choosing an affiliate site will, of course, depend on what type of content you have on your site and it is naturally best to hook up with one that relates the closest to your business.

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